More than a Sign in the Yard:
Elevating Coldwell Banker Now
About the Work
Beyond real estate transactions, Coldwell Banker needed a compelling narrative. As the Marketing Manager at Coldwell Banker Now, I was dedicated to using my creative skills and strategic expertise to elevate the brand and engage our community. In developing and executing comprehensive marketing campaigns, I ensured that every detail—from social media content to website updates—aligned with our brand's message and values. This experience allowed me to craft tailored solutions that enhanced Coldwell Banker’s visibility and connected with clients on a deeper level.
Strategic Brand Positioning
Strategic brand positioning at Coldwell Banker Now goes beyond home sales—it’s about attracting top agents, earning buyer trust, and creating strong seller partnerships. By offering the tools, support, and marketing expertise others don’t, I helped build a brand people trust and professionals want to be part of.
Print Collateral
I believe great marketing is both digital and tangible. I professionally designed print collateral—from listing brochures to farming materials—helping agents stand out, gave sellers confidence in presentation, and reinforced the brand's polished, trustworthy image. This significantly influences how things are perceived and leads to measurable outcomes.
Digital Marketing Assets
As the marketing landscape evolved, so did the way I positioned our brand and our listings. I provided our agents with a full suite of digital marketing assets designed to maximize exposure, capture attention, and drive engagement. These tools weren’t just modern—they were strategic, ensuring every listing and every agent stood out in a competitive digital space.
Strategic Brand Positioning
One of my first initiatives as Marketing Manager at Coldwell Banker Now was to help define the brand’s strategic position and cast a clear vision for its future. I led efforts to establish core values, highlight internal and external barriers, and focused on key strengths like local expertise and a legacy of trust. This work laid the foundation for a positioning strategy that felt authentic, focused, and aligned with both our team and target audience.
Brainstorming
The goal was about getting everyone on the same page, crafting a clear and powerful message that would shape how we connect with clients and ultimately boost business. We really wanted to nail down exactly who we are and what we bring to the table in a way that's easy to understand and resonates with people.
Click to enlarge photos
Print Collateral
Digital Marketing Assets
Book design and layout were crucial in connecting with the right readers. Every detail contributed to the overall perception that I wanted readers to not only enjoy in the narrative, but also appreciate in the craftsmanship and intentionality that went into the book's creation.
